OUR PROCESS
Discovery Meeting
We learn the ins and outs of your business so that we can implement a successful strategy
Pre-Production
We develop a plan and sort out all the logistics so that our shoot day is a success
Production
We are on location to film and produce your video assets
Post-Production
We edit your videos to look great and deliver your message effectively
We fine tune your strategy by using analytics to optimize your videos and ads and to get the best results possible
Continuous Optimization
It All Starts with the goal in Mind
We start with your business’ end goals in mind and regularly measure success against these goals. What are you looking to achieve? What are your pain points? We want to learn about your business so that we can help craft the perfect video strategy for you. At the end of the day, how can we know how to help if we don’t know where we’re going? That’s why everything starts with the goal in mind and why we take our discovery meetings and pre-production very seriously.
TYPES OF VIDEO WE USE FOr Video Strategy
Promotional Video
Engage your audience with short-form content designed to build brand awareness, and drive website traffic
Core Message Video (CMV)
Humanize your brand by showing the people, faces, and stories behind it and by telling your “why.” Great for building trust and closing sales
Testimonials
Build further trust by letting satisfied clients speak on your behalf. One of the most effective videos for showing social proof and closing sales
Social Media Videos
FAQ VIdeos
Webinars
Tutorials
Company Culture Videos
Process Videos
Training Videos
Banner Videos
Branded Documentaries
Tell your “why”
Video allows you to connect with your viewers and tell your “why” in an immersive and engaging medium. Using video helps humanize your brand and tell the story behind it.
Consumers make most purchasing decisions with emotions rather than logic, and telling your “why” helps your target audience form that emotional connection.
Different video types have different uses
Promo videos drive traffic to your website, where your CMV and TEstimonials help warm your leads and close the sale
an example of an Ideal Customer Journey with a Video Strategy system that passively generates leads and helps close sales
the big picture
Only 3% of a given audience is in “Buy Now” mode, and most marketers only target these potential customers. They fail to consider the other 97% who either need their service but aren’t yet aware of it or who will need their service in the future.
By using tools like the Facebook Pixel and Google Tags, we aim to nurture and remain top of mind for the other 97%. These tools allow us to re-engage past contacts who have visited our website or expressed past interest in our service.